Packaging design
FAMILIA MILDEEN BABY
ALDI Supermarkets
Spain
Supermarkets ALDI is being implemented in Spain with increasing force, positioning its brands with the help of the improvement of its products and its image.
We created the Mildeen Baby brand from the existing Mildeen logo, and designed the entire line of products for the new baby brand. We work to achieve an image that connotes trust and responsibility, and that highlights the values of the brand such as sensitivity, protection and tenderness.
We also wanted them to be fun products, even that could help enliven the moment of bathing or changing diapers.
- Branding
- Cosmetics
- Positioning