More than Gifts. Catalogue 2019

We redesign again More than Gifts.

An other year we have designed the More than Gifts catalogue for Midocean, one of the most internationally recognized companies in the promotional gifts sector, based in the Netherlands and offices throughout Europe and Asia. Innovation, inspiration and quality commitment are the maxims of the company.
We go one step further, creating a cleaner and tidy catalogue where you can quickly understand the products, developing stories that show how they can be part of promotions and advertising campaigns, and how they can boost an image of a company, service or product.

Usability in a printed catalogue?

It seems that usability is an exclusive term for the web, but the great books and catalogues must also have a very studied usability. Work in detail, design page by page, product by product, very careful photography, total control in the art direction and production processes… in our work we do not want surprises. We have worked hard and the Midocean catalogue is again a benchmark in the market.
More than 250.000 catalogues printed in 20 different language versions, 432 pages, 1.200 products, 10.000 photographs … all coordinated by the art direction. It doesn’t seem easy, but it is … you just have to do it.

Maximum usability: We take a step forward, creating a cleaner and tidy catalogue, where you can quickly find and understand the products.

We create stories that help to establish emotional relationships of products with people. Natural situations that show how these small objects can be part of promotions and advertising campaigns.