More than 50 Years

50th Anniversary Advertising Campaign

Mid Ocean Brands

The Netherlands

Mid Ocean Brands turns 50 The campaign was defined using the main values of the company: Innovation, Inspiration and Quality.

We created the logo “More than 50 Years”, which was thought to be applied in all communications of the company over a year, so it should be simple but containing the values of corporate identity. Gradients were used that helped connote seriousness and experience.

We also developed the entire campaign, especially a series of press announcements in different languages, in which the company’s products were used as the best test to transmit the values of Mid Ocean Brands.

• Emotional Campaign
• Naming
• Positioning
• Promotional Product