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Art Direction

LYON CTCO 2026

By Art Direction

CTCO Lyon 2026: Design, Identity, and Experience at SOLO’s Stand

A proposal that reflects SOLO’s identity and the value of design applied to exhibition

At CTCO Lyon 2026, it became clear that trade shows are no longer limited to showcasing products: it’s about creating spaces that are lived. And one of the stands that understood this best was SOLO’s.

Building Experiences

Design makes sense when form, function, and identity speak the same language, creating spaces that connect.

Seeing our catalogues alongside those of SOLO and Neo BLUE reinforces this shared vision and the synergy between them.

The goal: coherent, strong, and memorable projects, built through design and collaboration.

A stand that functions as its own space

SOLO’s stand felt less like an exhibition and more like a carefully designed environment. Its layout, materials, and warm lighting created a fluid, immersive, and elegant atmosphere.

The thoughtful arrangement turned each piece into part of a cohesive story, inviting visitors to pause, observe, and truly discover amid a stimulating setting.

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